What you'll actually learn.

All tiers

Fundamentals of Online Image

How reputation actually forms online — what people see, what they trust, and why first impressions in search and social are different from real life.

• How search and social shape perception
• The reputation surface: every public signal you own
• Defining your professional narrative
• Common mistakes that quietly damage trust

All tiers

Search-Result Management

Taking control of the first page of results for your name and brand. Owning the assets that show up before anyone meets you.

• Auditing your current SERP
• Building owned assets that rank
• Suppressing weak or outdated results
• Structured data, schema, and personal sites

All tiers

Social Profile Optimization

Turning LinkedIn, X, Instagram, and your professional bio into consistent, credible representations of who you are.

• Profile architecture and consistency
• Writing bios that earn trust in seconds
• Photography and visual identity standards
• Linking strategy across platforms

All tiers

Review & Feedback Management

Setting up a steady stream of legitimate reviews, responding to negative feedback the right way, and turning critics into evidence of professionalism.

• Where reviews actually move trust
• Ethical review acquisition workflows
• Responding to negative reviews (templates included)
• Monitoring with free and paid tools

Pro+

Crisis Response & Protection

A clear playbook for when something goes wrong: false claims, viral criticism, leaks, or impersonation. Calm, structured, professional.

• Severity triage in the first 24 hours
• Statements, silence, and timing
• Working with platforms on takedowns
• Documenting and de-escalating

All tiers

Ongoing Maintenance

The quarterly and yearly routine that keeps your image strong without consuming your week. Compounding rather than urgent.

• The 30-minute monthly audit
• Quarterly content cadence
• Annual review and refresh
• Building a long-term reputation moat

Complete

Press & Media Positioning

Bonus archive: how to earn legitimate mentions, structure media appearances, and position yourself for interviews and quotes.

• Pitching journalists without spam
• Building a credible press page
• Preparing for interviews
• Case studies from real students